Ed & Higher Ed Marketing
Impactful, measurable marketing and recruitment for Education programs of all kinds.
13 programs
·
4 continents
·
+34%
enrollment
·
19k
leads
Quick Facts
01
What we do
Student and donor recruitment campaigns, integrated and performance media, SEO, e-commerce.
02
Categories
Higher education, professional and executive programs, K-12 and supplemental, education publishing.
03
Clients
Pearson Education, University of Miami Herbert Business School, Envision Experience.
04
Results
Best-ever enrollment for Miami Herbert Business School.
05
Coverage
US and global recruitment. English, Spanish, Portuguese.
Marketing we know
ARSNL Media is a Miami, Florida-based education and higher education marketing agency working with universities, professional programs, and education companies across the US.
Higher ed’s role is shifting. The great programs still command students; the middle and the rest have to compete harder. Marketing has to keep up — speed as programs realign and priorities shift, measurability as boards scrutinize spend and want concrete answers about what’s working.
We bring higher ed experience and consumer experience — where the bar is always higher. Innovation and the ability to work the room with proof points across complex decision-makers and stakeholders. From record enrollment growth across the University of Miami’s graduate business school, to direct-to-student textbook e-commerce for Pearson, to global pre-college recruiting with Envision.
Education marketing capabilities
Media, brand, social, search, and e-commerce — one team, accountable to leads, applications, and enrollments.
Talk to our education team
01
Paid programs across search, social, programmatic, and YouTube. Audience modeling for prospective students, parents, and influencers, tuned to applications and enrollments — not to clicks.
02
Organic social, student-creator content, and faculty and alumni storytelling. The proof points that move prospective students through a long, considered decision.
03
Brand systems, program-level positioning, websites, and creative production for institutions, graduate programs, and education brands.
04
Program-specific landing pages, SEO, direct-to-student e-commerce, and visibility in AI-driven discovery surfaces. Education brands show up where prospective students and buyers research, compare, and decide.
Specialty coverage
Higher Ed
Undergraduate & Graduate programs
Trade Schools
Adult Learning
Student Recruiting
Donor Campaigns
Work that performs
Web · Program landing pages
A page that converts intent into application.
Program-level pages built around the prospective student, the program proof, and the enrollment decision in front of them.
Media · Paid search
Search that meets the student at the question.
Branded, non-branded, and program-level paid search tuned to qualified applications.
Creative · Multilingual
Recruiting in the language of the prospect.
English, Spanish, and international campaigns across four continents.
Social · Always-on
The proof a prospective student trusts.
Student-creator, faculty, and alumni content in the channels prospective students use to research a program.
E-commerce · Direct-to-student
A storefront the student finds.
Direct-to-student e-commerce for textbook and education brands — built from scratch, English plus Spanish.
Measurement · Reporting
One number the board trusts.
Leads, applications, and enrollments by program and by market — reported at the standard a board expects.
Results
University of Miami · Graduate business school
Record enrollment growth across 13 graduate business programs.
+34% cumulative enrollment over two years (12% year one, 20% year two). 19,000+ qualified leads. Blended CPL down 43%, from $185 to $95. Four continents, three languages, paid plus SEO plus 10 program landing pages.
Pearson · Direct-to-student textbook e-commerce
Direct-to-student textbook e-commerce built from scratch.
Hockey-stick growth in online textbook sales. English plus Spanish targeting by state, then an expansion into enterprise and institutional buyers — the work that lives on our B2B page next.
See the case study
How we engage
01
Audit.
We’ll review your current media, brand, e-commerce, content, search, and reporting to find where leads and applications are leaking.
02
Plan.
Channel mix, audience strategy, program priorities, market-by-market plan, and budget calibrated to the institution, the timeline, and the enrollment goal.
03
Build.
Creative, content, program pages, e-commerce, social, and reporting stood up before media turns on.
04
Run.
Programs in market, measured against leads, applications, and enrollments, and reported at the standard a board expects.
What clients say
“ARSNL was very capable of dealing with digital and e-commerce and could solve challenging problems.”
Marketing Director — DisjobelUSA LLC
Education agency FAQs
+
Universities and professional schools, executive education, K-12 and supplemental education, and education publishing and content companies.
+
Through paid search, paid social, programmatic, CTV, and content — with audience targeting tuned to program type (undergraduate, graduate, professional, executive) and geography.
+
By application volume, qualified inquiry rate, enrollment yield, and cost per enrollment. Not just lead volume.
+
Yes. Multilingual campaigns across US and international markets — including Latin America and EMEA.
+
ARSNL Media maintains a five-star rating on Clutch and works with institutions and education companies including Pearson Education, the University of Miami Herbert Business School, and Envision Experience.
+
Yes. Institution and program-level site design and build, including admissions flows, program pages, and content systems.
+
Through dedicated program campaigns layered on top of institutional brand work — so individual MBA, professional, or executive programs get the targeted demand they need.
+
Yes. Pearson Education is a long-standing relationship across brand, digital, and content programs.
+
Most higher ed engagements are 12+ months and align to the academic calendar's recruitment cycles. Project-based work for program launches is also available.
+
A discovery call covers your operating states, product mix, and growth priorities. ARSNL Media returns a scoped plan and pricing within one week.
What's next
Then let's plan to get there.
