Pearson
When the company with 40% of the US textbook market calls your education marketing agency, you know your team has been doing something right. And for Pearson, that call has paid dividends.
Pearson took the business in-house and launched a brand new, consumer-facing website. In a sea of other divisional brand websites and international versions, findability was a major issue for U.S. students and educators. Finding the right in-market audiences to market to was another.
We took a bottom-up approach, starting with lower funnel paid (and organic) search programs, then layering on social remarketing and programmatic prospecting.
We used Pearson’s massive prospect database to model and remarket to audiences in English and Spanish in states where Pearson’s programs over-index. We built a spot-on brand tailing campaign that spoke to students of all types and carried the distinction of the Pearson brand.
Impactful brand- and performance digital campaigns that drive textbook and education program sales across consumer and B2B segments
On-brand creative geared toward multicultural Gen Z audience and younger Millennial audiences
Full scale SEO for ecommerce
An ongoing full funnel campaign approach. Hockey stick growth in online textbook sales. And improved account based marketing performance in support of direct sales efforts. Pearson now has a solid consumer textbook ecommerce business and a playbook for maximizing return-on-ad-spend. And that call has led to more calls - now for Pearson enterprise and corporate marketing.
Paola Sacchini
Marketing Director, Pearson Education
We enjoy a good brand story and would love to discuss how we can help you write the next chapter. We’re available anytime for a confidential discussion.
