MIAMI · QSR · FAST-CASUAL · FRANCHISE
QSR, fast-casual, casual dining, and franchise systems.
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Quick Facts
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What we do
Restaurant marketing services for multi-location chains, franchise systems, and PE-backed operators.
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Categories
QSR, fast-casual, casual dining, specialty dining. Franchise and corporate-owned systems.
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Clients
Bubbakoo’s, BurgerFi, Smokey Bones, Fuku, Wing Experience, Burger Experience.
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Results
Positive comps at Smokey Bones. First-ever Bubbakoo’s brand campaign. Multiple grand openings per month.
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Coverage
Miami-based, serving clients nationally. Strong East Coast footprint.
Marketing we know
ARSNL Media is a Miami, Florida-based restaurant marketing agency for QSR chains, fast-casual brands, and franchise and corporate systems nationally. Our team has worked across the full spread — corporate-owned, franchise, and hybrid — and helps clients manage through the digital transformation and margin pressures that come with the category.
Our client work includes Bubbakoo’s at 140+ locations, BurgerFi at 120+ (in conjunction with lead creative agency Markham Yard), Smokey Bones at 40+, plus Fuku, Wing Experience, and Burger Experience. The first-ever Bubbakoo’s brand campaign came out of this team. So did a grand-opening playbook now supporting multiple openings a month, and a Smokey Bones media program that broke a multi-year negative same-store-sales trend.
We have a playbook for optimizing and measuring spend that reads up to franchisees and up to the board. And we play to how restaurants market today — with social where food culture and discovery happen, and content that lives there first.
Restaurant marketing capabilities
For multi-location systems. Corporate-owned, franchise, QSR, and fast-casual.
Talk to our restaurant team
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We plan, buy, and execute campaigns that drive awareness, store traffic, app downloads, and online orders — across a blend of traditional and digital media.
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We shoot on location and in-studio to produce high-impact, food-forward content for ads and social.
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We curate and engage in social, and find and contract high-impact influencers to reach their feeds and ours.
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We design and manage restaurant websites with integrations across order sites, location pages, loyalty platforms, and more.
Specialty coverage
QSR
Fast-casual
Casual dining
Specialty dining
Franchise systems
Corporate-owned systems
Work that resonates
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Smokey Bones · Celebrity partnership
Robert Irvine takes over Smokey Bones.
A celebrity-chef promo across content, social, PR, and the menu — with the Smokey Bones audience along for the ride.
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Bubbakoo’s · Brand campaign
Bubbakoo’s first-ever brand campaign.
“How Far Will You Go?” — anchored in the mild-to-wild USP and running across paid social, programmatic, OOH, in-store, and franchisee co-op.
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Fuku · Social
Teasing the Fuku launch on social.
A social-first rollout for Fuku — teasers, drops, and feed-first content before a single ad ran.
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Smokey Bones · LTO promo
The Smokey Bones throwback ribs promo.
A throwback ribs LTO built into a full promo window — content, social, paid, and in-store working off one creative idea.
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Bubbakoo’s · Influencer
The Bubbakoo’s mukbang.
A mukbang-style influencer moment that put Bubbakoo’s in front of food culture on its own terms.
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Bubbakoo’s · Seasonal promo
The Bubbakoo’s grad promo.
A grad-season promo running across social, paid, and store-level activation — the kind of seasonal moment a franchise system actually rallies around.
Results
140+
Bubbakoo’s locations
120+
BurgerFi locations
40+
Smokey Bones locations
Our team came up in the large retail and hospitality agencies where QSR and chain restaurant work was the core practice. We’ve scaled brands nationally across Bubbakoo’s, BurgerFi, and Smokey Bones, with hands-on experience inside the corporate-and-franchise hybrid. The specifics matter in this category — calendar, dayparts, market-by-market audience differences, franchise system dynamics — and the reporting we deliver matches the PE-level accountability our restaurant clients operate under.
Bubbakoo’s Burritos · 140+ locations
First-ever brand campaign launched. Double-digit social engagement growth. Grand-opening playbook supporting multiple openings per month.
Bubbakoo’s is a 140+ location burrito chain with a franchise and corporate hybrid model. ARSNL Media has been AOR since 2025 across creative, social, and brand-level paid media. We rebuilt the social program, launched “How Far Will You Go?” — the brand’s first-ever campaign, anchored in its mild-to-wild USP — and rebuilt the grand-opening playbook from scratch.
Read the full Bubbakoo’s case study
Smokey Bones · 40+ locations
Reversed a multi-year negative same-store-sales comp trajectory. Same-store sales positive in key promotional periods.
Smokey Bones — 40+ location, PE-backed, fully corporate-owned barbecue chain across the East Coast and Midwest. ARSNL Media was AOR across creative, media, social, and influencer. We rebuilt the media program into a full-funnel integrated mix — TV, radio, billboard, direct mail, digital, search, and partnerships — implemented store-visit tracking, integrated loyalty data, and executed the Robert Irvine celebrity-chef partnership.
Read the full Smokey Bones case study
How we engage
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Audit.
We’ll review your current media, brand, social, franchisee program, third-party delivery channels, and reporting to find where comps, traffic, and openings are leaking.
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Plan.
Channel mix, audience strategy, market-by-market priorities, the grand-opening pipeline, and budget calibrated to comps, store visits, and the calendar.
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Build.
Creative, content, franchisee asset libraries, store-visit tracking, and reporting stood up before media turns on. Local market and franchise co-op coordination in place from day one.
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Run.
Programs in market, measured against same-store sales, store visits, and grand-opening performance, reported at the cadence a restaurant operator expects.
What clients say
“There is no measure by which you aren’t exceeding our expectations.”
Nichole Robillard, CMO, Smokey Bones Restaurants
FAQs
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Primarily QSR and fast-casual, both corporate-owned and franchise systems, with strong experience in multi-location chains at 40+ locations and PE-backed restaurant groups. Smokey Bones was 40+ corporate-owned. Bubbakoo’s is 140+ franchise and corporate. BurgerFi is 120+.
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Yes. Franchise systems are core to the practice. We’ve structured franchisee co-op programs, built market-by-market media plans, produced asset libraries franchisees can pull from, and run the corporate-to-franchisee communication loop that keeps a program executing across the system. Bubbakoo’s runs as a franchise-and-corporate hybrid and the program is built to handle both.
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Yes. Grand-opening marketing has its own playbook and runs as its own workstream. The Bubbakoo’s version we rebuilt covers pre-opening awareness, opening-week traffic, digital and out-of-home, and post-opening CRM capture. It supports multiple new openings every month.
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Against the numbers the business is working against. Same-store sales, store visits, loyalty frequency, average check, and grand-opening ramp. We implement store-visit tracking, pull loyalty and POS data into reporting where the client’s stack supports it, and run weekly performance reviews against the numbers that show up in board reviews.
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ARSNL Media maintains a five-star rating on Clutch. Our client experience includes Bubbakoo’s at 140+ locations, BurgerFi at 120+, Smokey Bones at 40+, plus Fuku, Wing Experience, and Burger Experience. Our results include the first-ever Bubbakoo’s brand campaign and a Smokey Bones media program that broke a multi-year negative same-store-sales trajectory. If you’re running a corporate, PE-backed, or growing franchise restaurant system and you need a program tied to comps, traffic, and openings, we’re a ready, capable resource.
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Yes. ARSNL Media is Miami-based and serves clients nationally, with a strong East Coast footprint. Bubbakoo’s runs across the country. Smokey Bones spans the East Coast and Midwest. BurgerFi runs nationally. Geography isn’t the constraint — the operating model is.
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AOR runs the full program continuously. Strategy, calendar, media, creative, social, reporting. The agency is accountable to the year’s plan. A project engagement is bounded — a grand-opening package, a brand campaign build, a paid media audit. We do both, and we’ll tell you which one fits the brief.
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Yes. Most of our restaurant clients have in-house marketing leadership and some marketing resources. We plug into the rhythm of the business — ops calls, franchisee communications, board reporting — and run the workstreams the in-house team chooses to outsource. The split gets set up front and reviewed regularly.
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Engagements are scaled to the system and the goal. Retainer fees start at $10,000 per month for focused workstreams, with average agency fees for multi-location AOR programs ranging from $20,000 to $50,000 per month for larger chains, with a scaled commission structure tied to media investment.
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A discovery call covers your locations, current program, and what the business needs to show this year. ARSNL Media returns a scoped plan and pricing within one week.
What's next
Then let's plan to get there.
