Cannabis Marketing
We help cannabis operators grow audiences and revenue while the category and the rules evolve.
Brands · retailers · MSOs
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Hemp-infused beverages
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8 years
agency cannabis work
Quick Facts
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What we do
Brand and product design, e-commerce websites, integrated and performance media, social content.
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Categories
MSOs, medical and recreational dispensaries, flower, edibles, beverages, concentrates, topicals, wellness, THC-infused.
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Clients
Mary's Brands, GrowHealthy, AYRWellness, Haygood Farms, Twofold.
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Results
Launch of a full THC beverage line. #6 insocial for a Florida cannabis dispensary chain.
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Coverage
Florida and multi-state US.
Marketing we know
ARSNL Media is a Miami, Florida-based cannabis marketing agency workingwith multi-state operators, dispensary brands, and product manufacturersacross regulated US markets.
ARSNL is a cannabis marketing agency. We’ve been in the category since 2018 —across Mary’s Brands, GrowHealthy, AYR Wellness, Haygood Farms, and Twofold— and that history is how we read what’s coming. Schedule III changes the economics. The price-per-milligram and discount-heavy climate that defined the last cycle won’t hold. The retailer brand has dominated to date; the product brand gets its turn next.
Economics and marketing options have never favored heavy ad spending in cannabis, and they still don’t. Hemp-infused beverages are the consumer story, and the 2025 rules will reshape that category — not eliminate it. We bring the experience to help operators understand which levers to pull, when, and how to grow audiences across social, paid, influencer, and search while managing federal, state, and platform compliance.
See GrowHealthy’s growth
Cannabis marketing capabilities
Media, brand, social, search, and e-commerce — one team, accountable to cases sold, baskets filled, and patients retained.
Talk to our cannabis team
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Compliant paid programs across cannabis-friendly programmatic, hemp-eligible search, and geo-targeted OOH where state law allows. Parallel brand strategy where Meta is required.
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Organic social and parallel brand pages where required, content production, and micro-influencer programs matched to store geographies — the GrowHealthy playbook, repeated.
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Brand systems, packaging support, websites, and creative production for cannabis launches, retail rebrands, and hemp-infused beverage entries.
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Websites, e-commerce, SEO, and visibility in AI-driven discovery surfaces. Cannabis brands and retailers show up where shoppers research, compare, and decide — including the directories and AI surfaces where the category gets searched today.
Specialty coverage
Dispensaries
MSOs
Cannabis Brands
Hemp & CBD
THC-Infused Beverages
Medical & Recreational
Work that performs
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Creative · DTC launch
Results shoppers act on.
Paid social and content that turns category browsers into DTC buyers.
Web · Distillery storefront
A direct line to the shopper.
DTC storefronts and distillery visitorship that feed retail, not cannibalize it.
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Media · Drive-to-store
Media that lands at the shelf.
Geo-targeted media built around the store, the SKU, and the moment the shopper decides.
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Brand · Identity & packaging
A brand the shelf rewards.
Brand and packaging work that makes paid media land and the shelf do more.
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Social · Always-on
The discovery channel.
In-house content and influencer programs in the channels cannabis shoppers use to discover brands.
Measurement · Reporting
One number leadership trusts.
DTC ROAS, retail sell-through, and visitorship reporting, by SKU and by market.
Results
GrowHealthy · Florida medical retailer
From #200 to #1 in cannabis retailer social.
Florida medical cannabis retailer in one of the most price-driven dispensary markets in the country. We rebuilt the brand through social and a geographic micro-influencer program matched tostore locations. GrowHealthy moved from #200 to #1 in Pioneer Intelligence’s cannabis retailer social rankings, and the visual identity became the look and feel of the physical retail stores.
See the case study
Mary’s Brands · ARSNL’s first cannabis client
A compliant e-commerce engine in a restricted category.
ARSNL’s first cannabis engagement, 2018. Three consumer e-commerce sites plus a B2B wholesale platform with variable pricing, multi-SKU inventory, and financial system integration. A parallel Meta brand reached the right audiences inside platform restrictions. Performance results in an environment most agencies wouldn’t touch.
How we engage
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Audit.
We’ll review your current media, brand, e-commerce, retail program, compliance posture, and reporting to find where audiences and revenue are leaking.
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Plan.
Channel mix, audience strategy, SKU and store priorities, market-by-market plan, and budget calibrated to the brand, the rules, and the goals.
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Build.
Creative, content, e-commerce, social, and reporting stood up before media turns on. Federal, state, and platform compliance built in from day one.
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Run.
Programs in market, measured against audience growth, baskets filled, and retention, and reported at the standard operators expect.
What clients say
“ARSNL was very capable of dealing with digital and e-commerce and could solve challenging problems.”
Marketing Director — DisjobelUSA LLC
Cannabis agency FAQs
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Multi-state operators, dispensary brands, flower brands, edibles, beverages, concentrates, topicals, and wellness lines. Both vertically integrated operators and independent brands.
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Through channels that allow cannabis with the right creative and targeting setup — programmatic, OOH, podcast, owned and earned media, SEO, content, and compliant social. Paid search and broadcast remain off-limits in most markets; ARSNL Media builds around that.
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Schedule III changes the economics for operators, particularly around 280E tax treatment and how brands can invest. ARSNL Media builds programs that anticipate the shift — without baking assumptions into media plans before policy is final.
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Yes. The agency works across THC beverages and edibles, including category education, retail execution, and DTC where legal.
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ARSNL Media maintains a five-star rating on Clutch and has been in the cannabis category since 2018, with work spanning Mary's Brands, GrowHealthy, AYR Wellness, Haygood Farms (Goodies), and Twofold. The agency operates from Miami across multi-state US markets.
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Programmatic display and CTV, OOH, podcast, content, SEO, email, SMS, and compliant social. Plus retail and trade marketing.
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By dispensary foot traffic, retail sell-through, owned-channel growth, and where applicable, e-commerce revenue and repeat purchase rate.
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Yes. Site design, build, and menu integrations for dispensaries and multi-store operators.
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Yes. Programs are built around the specific regulations and channel restrictions of each operating state.
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A discovery call covers your operating states, product mix, and growth priorities. ARSNL Media returns a scoped plan and pricing within one week.
What's next
Then let's plan to get there.
