Personal Injury & Law Firm Marketing
Case acquisition, law firm SEO, and paid media. Miami and nationally.
Industry-best
cost-per-lead
·
Deep med mal
expertise
·
Long-term
client track record
Quick Facts
01
What we do
Case-acquisition campaigns, integrated and performance media, websites, and SEO for law firms.
02
Categories
Medical malpractice, auto and trucking.
03
Clients
Bonner Law (medical malpractice, 4+ years).
04
Results
Bonner Law cost-per-lead under $50 — less than half the industry average for this category.
05
Coverage
US national, with practice depth in Florida and English/Spanish markets.
Marketing we know
ARSNL Media is a Miami, Florida-based personal injury marketing agency working with plaintiff's law firms across medical malpractice, auto, and other cases.
We’ve been on the Bonner Law business for over four years. When Michael Bonner started with us he was brand new in his own practice and needed marketing to help him build a viable caseload. We worked with Michael to deeply understand his experience in the medical malpractice space and built a hyper-focused set of campaigns designed to convert real case prospects — not just leads.
Within med mal, Bonner focuses on specific case types that require a nuanced understanding to market. Four years later, the firm has expanded to add additional attorneys and staff — and runs an extremely cost-effective program where our cost-per-lead is under $50, less than half the industry average in this category. That efficiency lets the firm compete in a high-cost, ultra-competitive market where large national players dominate the media landscape.
The work has spanned website design and development, SEO, social, content, paid advertising across search, social, and billboards, and everything from custom URLs and vanity phone numbers like 1-800-4MED-MAL to full English and Spanish campaign sets.
Personal injury marketing capabilities
Media, web, SEO, content, and specialty lead-gen run as one program, calibrated to the practice areas that actually move the firm.
Talk to our law firm team
01
Paid search, paid social, programmatic, video, and out-of-home planned together. Vanity URLs and tracking numbers wired in so every lead source is attributable. English and Spanish run as one program, not two.
02
Firm sites and practice-area microsites designed and built in-house. Intake forms, click-to-call, live chat, and case-evaluation flows wired into the CRM. Bilingual builds where the market demands it.
03
Local pack, organic search, and AI-driven discovery for legal queries — where potential clients research before they ever pick up the phone.
04
Image, video, and long-form content that explains complex case types in plain language. The category rewards firms that can teach, not just advertise.
05
Case-type-specific funnels for the practice areas where general lead-gen breaks down — med mal, mass tort, and other categories that require nuance to qualify.
Practice areas
Personal injury
Auto injury
Medical malpractice
General law
Immigration law
Criminal law
Work that performs
Media · Paid acquisition
Paid acquisition.
Search, paid social, and programmatic tuned to the specific case types the firm actually wants to take.
Media · Out-of-home
Billboards and OOH.
Out-of-home with vanity numbers and custom URLs so brand-building media gets credit for the calls it generates.
Web · Site & intake
Site and intake.
Firm sites and practice-area microsites with intake forms, click-to-call, and live chat wired into the CRM — English and Spanish.
Content · Education
Content and education.
Plain-language explainers, video case studies, and long-form content that teaches the category before it sells.
SEO · Local & organic
Search visibility.
Local pack, organic, and AI-driven discovery for the practice-area queries that actually convert.
Measurement · Reporting
Reporting that ties it together.
Media, intake, and case quality reported together. CPL and signed-case economics at the practice-area level.
Results
Bonner Law · Medical malpractice
A solo med mal practice that scaled into a multi-attorney firm.
Four-plus years on the business. We started when Michael Bonner went out on his own and needed a caseload. Today the firm runs at a cost-per-lead under $50 — less than half the category average, with the media mix spanning search, social, billboards, vanity numbers like 1-800-4MED-MAL, and full English and Spanish campaigns. The firm has added attorneys and staff on the back of it.
How we engage
01
Audit.
We’ll review your current media, site, intake, and reporting to find where leads are leaking and where case quality is getting lost in the funnel.
02
Plan.
Channel mix, practice-area priorities, creative strategy, intake plan, and budget calibrated to the firm, the market, and the case types you actually want.
03
Build.
Creative, landing pages, intake flows, vanity numbers, and reporting stood up before media turns on. Bilingual when the market calls for it.
04
Run.
Programs in market, measured against cost-per-lead, signed-case rate, and the case economics that matter to the firm.
E-Commerce agency FAQs
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Medical malpractice (with depth across specific case subtypes), and auto and trucking.
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By being hyper-focused on the case types that actually convert for the firm — not chasing volume. Bonner Law's cost-per-lead under $50 in medical malpractice is the proof that focused beats broad.
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Paid search, paid social, programmatic, CTV, OOH (including billboards), SEO, content, and websites. Plus vanity phone numbers and custom URLs where they pay back.
+
Yes. Full English and Spanish campaign sets are a standing capability — important in Florida and other markets with large Spanish-speaking populations.
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ARSNL Media maintains a five-star rating on Clutch. ARSNL Media has been on the Bonner Law business for over four years, running a medical malpractice program with cost-per-lead under $50 — less than half the industry average. The agency is reviewed on Clutch and competes in a category dominated by large national players.
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By qualified case leads, signed cases, cost per signed case, and case value. Not just call volume.
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Yes. Intake forms, call routing, vanity numbers (like 1-800-4MED-MAL for Bonner), and lead-management integrations are part of the program.
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Yes. The agency operates nationally, with media programs structured around the firm's licensed states and target metros.
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Most personal injury engagements are multi-year. Bonner Law is in year 4+ with the agency. Project-based work for new practice areas and market expansions is also available.
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A discovery call covers your operating states, product mix, and growth priorities. ARSNL Media returns a scoped plan and pricing within one week.
What's next
Then let's plan to get there.
