Social Media Services
We're a full-service social media agency that connects content to audiences and audiences to your business.
+165%
YoY Cinco de Mayo campaign
Comp sales lift, system-wide across 130+ Bubbakoo’s Burritos locations.
80%
Non-follower views
Share of social content views from outside the existing follower base, via content partnerships.
+10%
Male audience growth
Audience growth in the category’s core target through the same campaign window.
Why social, why us
Social is where brands get found, get talked about, and get adopted. A great post in a discovery feed can do in a weekend what a media plan does in a quarter. As a Miami-based social media agency working nationally with high-profile brands in compliance-conscious categories — Restaurants, Healthcare, Spirits, Cannabis — we’ve seen it happen. The brands we work with need their social to do more than look good — it has to grow an audience, build the brand, and move the business. That’s the work we love.
How we measure social
What’s in scope
From podcast strategy to paid photo and video campaigns — planned and run as one connected program.
01 / strategy
Channel mix, cadence, voice, and a calendar that runs in step with the business.
02 / production
Photo, video, short-form, long-form, episodic — shot in-house in South Florida or on location through our network of local creator and production partners.
03 / channels
The day-to-day of keeping a brand sounding like itself in feed and in reply.
04 / influencers
A managed program of micro and mid-tier partnerships — sourced, briefed, run, and measured against the same goals as the rest of the social work.
05 / AUDIO
Production, distribution, and clipping that turn one shoot into a month of feed.
06 / PAID
Boosted, dark-posted, and fully campaign-managed across the major platforms — planned and measured alongside the organic work.
Selected social work
Stills, short-form, and behind-the-scenes from the brands we run social for.
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How we measure social
01 / CONTENT ENGAGEMENT
Reach, saves, shares, watch-time, comment quality
The in-feed signals that tell you whether the work is working.
02 / AUDIENCE GROWTH AS ASSET
A following that signals the brand earned its attention
An audience you know cares about your brand — one that, paid or organic, you can deliver to. We treat it like equity on the brand’s balance sheet.
03 / TIE-BACK TO WHAT THE BRAND SELLS
Carts, store visits, redemptions, downloads, calls
Whatever the brand’s actual cash register looks like. Every quarter we connect the creative back to the line that matters.
Lead case
QSR · 130+ locations · Cinco de Mayo
Bubbakoo’s Burritos has 130+ locations and a creative system — “How far will you go?” — that gives the brand a voice loud enough to travel. Going into Cinco de Mayo, the mission was straightforward: comp strong, system-wide, with the “How far will you go?” world doing the talking.
We built the social program around it. Creative shifted to a mix that worked on-brand and on-social. Content partnerships expanded the feed’s reach past the existing follower base.The campaign laddered to a single business metric the field could feel.
+165%
YoY comp sales, system-wide
80%
of views from non-followers
+10%
male audience growth (category core)
Content · Partnerships · Paid
channels in rotation
Read the case
Second case
Cigars · H. Upmann · Trinidad · Altadis
H. Upmann Petit Corona was John F. Kennedy’s favorite — the first cigar to ship in a cedar box with a band on the ring. Trinidad was once unbuyable: Castro made it as a state gift, nothing more. Two of the most storied names in cigars, with social presences that weren’t matching the heritage.
The job is to understand the DNA of each brand and connect it to new audiences. H. Upmann stays true to its Cuban roots and global lineage, even as production has moved to A.J. Fernandez. Trinidad is building a new American identity — colorful, distinct, anchored by a Tommy Bahama partnership and a confident move upscale.
The work is showing up at the cart:
Steady sales increases across both brands.
Pricing power on Trinidad as the line moves upscale.
A century of story, freshly connected to the fandom that’s been with these names for decades.
Categories
We do social well across categories — and we bring extra fluency to the ones with the most rules and the highest stakes.
Cigars
H. Upmann and Trinidad through Altadis
Our team and our footprint
We’re a full-service social strategy and content team headquartered in South Florida. We shoot locally when the work is local — and increasingly, the work isn’t.
So we’ve spent the last year building a national content acquisition footprint, the hard way. Carefully developed partnerships with local creators and production partners in the markets that matter — Texas, New Jersey, and growing. Every partner is vetted and earned, not pulled from a directory. The goal is content that feels native to the market it’s posted in, because that’s the kind of social that reaches anyone in 2026.
If your brand is in 30 cities and your content looks like it was shot in one of them, audiences notice. We’re building the network so it doesn’t.
Questions before we kick off?
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Yes. Strategy, monthly calendar planning, content execution, photo and video production, community management, influencer programs, paid social, and podcasts — under one team.
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Both, planned and measured as one program. Most posts worth seeing need some amplification, so we treat paid and organic as the same workstream.
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We do — as a managed program. Sourced, briefed, run, and reported on the same cadence as the rest of the social work. Recent: New York Blood Center, AYR Wellness, GrowHealthy.
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Yes, we support brands with podcast strategy, production, and content repurposing—turning long-form episodes into short-form social content that extends the life of each conversation.
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We have active programs in cannabis, cigars, spirits, and healthcare across paid and organic. The compliance work is part of the engagement, not a surcharge.
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We measure success by how many new people your content reaches, how they engage with it, and how those interactions support your business goals—not just vanity metrics.
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We do, increasingly. We’ve spent the last year building a national content footprint through local creator and production partnerships — Texas, New Jersey, and growing.
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Pricing is customized to scope and budget. We work under a retainer-plus model and can structure programs across a range of investment levels. It starts with a fact-finding conversation, then due diligence, then service options that fit your budget and connect to the outcomes you’re targeting.
What's next
Then let's plan to get there.
