a practice of
ARSNL
a practice of
ARSNL
Healthcare Patient Acquisition
Patient acquisition strategy, media, and measurement for physician groups, surgical practices, and multi-location healthcare networks.
Quick Facts
01 / What we do
Patient acquisition strategy for surgical
practices, physician groups, and multi-
location healthcare networks. Audience,
channel, creative, and measurement
under one program.
02 / Services
Integrated and performance media, SEO/GEO/AEO, website design and management, content, CRM.
03 / Specialties
Plastic and cosmetic surgery, reconstructive, gender-affirming, pain management, primary care, specialty medicine.
04 / Clients
ARSA Health Alliance, PRMA, TPSC, RPSC, Institute for Advanced Reconstruction, PSN/HUES, Pure Plastic Surgery, My Houston Surgeons.
05 / Results
6X average return on ad spend across practices. Record revenue for a PE-backed surgical rollup across 30+ locations.
06 / Coverage
Miami, Florida and nationally. Strong East Coast and NY/NJ footprint. Multi-market surgical and physician-group footprint across the US.
What we do
ARSNL is a healthcare patient acquisition agency working with physician groups, surgical practices, and multi-location healthcare networks. Patient acquisition is the sum of the parts — strategy, performance media, SEO, and website — built around a single outcome: the right patient finding the right practice and booking an appointment.
We start by understanding the practice. The patient profiles. The physicians. The high-opportunity treatments and programs. The competitive environment. What's worked before and what hasn't. From that we build a plan — a budget, a channel mix, and a measurement framework — that makes sense for that specific practice or network. And even within a network, the answer is practice by practice. Practices are local businesses. The program has to reflect that.
The architecture
Patient acquisition isn't a single channel. It's a system where each part has a specific job — and the program compounds when they reinforce each other.
Talk to our healthcare team
01
Paid search, paid social, programmatic, CTV, and out-of-home reach patients at the moment of awareness and the moment of decision. Media builds preference before a patient searches and captures intent when they do.
02
Organic search and AI-assisted discovery bring patients to the practice when they're actively researching — procedure terms, physician names, condition searches, and near-me queries. Practices that rank well organically are findable at every stage of the decision.
03
The patient-facing site is where awareness becomes a booked appointment. Service clarity, physician trust, scheduling options, and intake flow — the website either closes the patient or loses them.
Why surgical is different
For many of the practices we work with — surgical groups, specialty networks, reconstructive and cosmetic practices — patient acquisition has a timeline that most media programs aren't built for.
Patients choosing a surgeon for a major procedure are months into their decision before they make contact. They are choosing a provider for a significant event they hope never to repeat. That means trust, reputation, and brand recognition are built over time — and the media program has to account for the full arc of that decision, not just the week the patient is ready to call.
We help surgical practices think about their utilization schedule months in advance — filling next week's slots and building the pipeline that fills next quarter's operating room. Brand media, content, and SEO do that work on the long end. Performance media closes it on the short end.
How we build the program
Four phases — from first audit to a measurement framework tied to billings. Each engagement is scoped to the practice.
01
We start by learning the practice — patient profiles, physician strengths, high-opportunity treatments, current media and SEO performance, CRM setup, and intake process. We look at what's working at the billing level and what isn't.
02
A written patient acquisition strategy: target patient profiles, channel mix, budget allocation, KPIs tied to the practice's business outcomes, and a timeline. The plan is specific to the practice — there is no standard package.
03
Performance media, SEO, content, and website working as one program. Practice by practice within the network. Sub-market by sub-market within the geography.
04
We measure through the full cycle — ad platform data reconciled against CRM data, tracked through to billing events. We report on what the practice collected from patients the program produced. That's the number that matters.
05
Ad platform metrics are the starting point. The number that matters is what the practice collected. We reconcile platform data against CRM against billing — and when the numbers don't reconcile, we find out why and fix it.
06
For multi-location networks, reporting rolls up so the operating partner sees the same picture the practice sees. The board, the practice, and the program are looking at the same numbers.
Results
Healthcare · Surgical network
Patient acquisition rebuilt from scratch across 100+ physicians and 35+ locations.
Read case study
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Reconstructive surgery ·
Multiple markets
Specialty reconstructive practices within the ARSA network.
Read case study
Where we've done this
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DIEP flap reconstruction · San Antonio
A nationally drawing reconstructive surgery practice. Long-consideration, run accordingly.
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Cosmetic surgery · NY / NJ / PA
28-location cosmetic surgery network. Full-funnel acquisition, market by market.
Plastic surgery · Miami
A practice launch. Site, paid media, and patient acquisition from day one.
Plasma donor acquisition · Regional
Donor acquisition for a plasma collection network.
Compliance
Healthcare advertising on major platforms — Google, Meta, programmatic networks — carries specific restrictions and risks that vary by procedure type and patient population. We understand how those platforms handle health-related targeting, where the compliance exposure is, and how to build campaigns that perform within those boundaries. We work with vetted third-party partners, maintain documented tracking protocols, and apply internal controls to every healthcare engagement. PHI stays out of the media stack.
What clients say
“A consistent, top-notch agency —everything I hoped they would’ve been.”
Katelyn Stark, Ph.D. — Chief Marketing Officer
FAQ
+
Patient acquisition is the full program — strategy, media, SEO, and website — built to bring the right patients to the right practice and convert their interest into a booked appointment. It's the reason you hire a performance media agency, and the measure of whether the program is working is what the practice collects, not what the platforms report.
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We start with the practice — patient profiles, physician strengths, high-opportunity procedures, current performance, and the competitive environment. From there we build a written plan: target patients, channel mix, budget, KPIs, and timeline. The plan is specific to the practice. Even within a network, the strategy is built practice by practice.
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For practices with existing media programs, improvements are visible within the first billing cycle — typically 60 to 90 days. For practice launches or full program rebuilds, a 90 to 120 day ramp is realistic for search and social to build momentum. Brand media and SEO compound over longer periods.
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ARSNL Media maintains a five-star rating on Clutch. ARSNL Media has built patient acquisition strategies for ARSA Health Alliance, My Houston Surgeons, the Institute for Advanced Reconstruction, PRMA, and other multi-location and PE-backed physician groups — with HIPAA-compliant programs measured to booked appointments and billings.
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We track through the full funnel — from first ad impression to billing event. Platform metrics are reconciled against CRM data and billing. The number we're accountable to is what the practice collected from patients the program produced.
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Yes. The strategy and measurement discipline is the same regardless of practice size. Fees and channel mix are scaled to the practice's budget and market.
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Programs are scoped to the practice. Media budget and agency fees vary by practice size, channel mix, and market. Agency retainers typically run $5,000 to $25,000 per month. We scope every engagement after the audit.
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$5,000 to $15,000 per month for patient acquisition campaign management, calibrated to each scope of work. Strategy development, website builds, and CRM implementation may be scoped separately.
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Send us your practice name, location, and what you're trying to accomplish for your patients and your business. We'll return an audit and a recommendation.
Talk to our healthcare team
Talk to us
For physician groups, surgical networks, and PE-backed healthcare businesses.
