a practice of
ARSNL
a practice of
ARSNL
PE-Backed Platforms
We scale multi-location healthcare networks with paid media and patient acquisition.
100+ providers
·
35+ locations
·
Record revenue
at a 30-location rollup
.jpg)
Quick Facts
01 / What we do
Marketing operations and patient acquisition for private equity-backed healthcare platforms.
02 / Services
Integrated and performance media, strategic marketing leadership, board-level reporting, multi-location SEO and web, CRM.
03 / Specialties
Physician platforms, surgical rollups, multi-site care networks — plastic and reconstructive, PPM, and specialty medicine.
04 / Clients
ARSA Health Alliance, PRMA, Premier Surgical Network, My Houston Surgeons, Institute for Advanced Reconstruction.
05 / Results
Record revenue across a 30-location surgical rollup. Blended ROAS reported at platform, practice, and channel level.
06 / Coverage
National footprint. Multi-state platforms, add-on integrations, and portfolio-level rollups.
Two audiences, one program
ARSNL Health scaled the largest PE-backed network of its kind in the plastic and reconstructive surgery space — a 100+ provider, 35+ location platform grown practice by practice, then rolled up to the network. Along the way we learned how to work across the top of the business and locally, at the same time. Physicians are the brand at the grassroots level. They know the market, the referral relationships, and the patients. Boards and management are running the platform economics — spend efficiency, provider productivity, add-on integration, hold-period growth. Both audiences need extensive detail on what's working. Both get it, packaged very differently.
Our calling card is ROAS. It's the number that keeps the marketing program at the table with operating partners. But the reason we stay at the table is strategic leadership — running campaigns on a schedule, working out ahead of the business, leading planning far in advance of the budget cycle. Reporting is packaged the way the business already sees results, so the platform read matches how the ownership team already thinks about the portfolio.
See platform results
Platform marketing capabilities
Media, strategic leadership, reporting, web, and CRM — one team, one measurement framework, two audiences.
Talk to our platform team
01
Paid search, paid social, programmatic display, connected TV, digital audio, out-of-home, and healthcare media networks — planned and measured as one program at the platform level, then executed practice by practice. HIPAA-compliant creative and tracking across every channel. Blended ROAS is the number the platform is scored on.
02
A senior marketing counterpart for the operating partner and platform CEO. Category read, competitive intelligence, brand architecture as the platform absorbs add-ons, and long-range planning that leads the annual budget cycle by a quarter or more. Innovation and proactivity are inside the retainer.
03
Two reads on the same program. The platform view for boards and management: blended ROAS, patient volume, revenue contribution, spend efficiency, portfolio-wide trends. The local view for practice leaders: physician-level and location-level performance, channel by channel. Numbers packaged the way the business already sees them.
04
Platform-level brand architecture and practice-level site systems. Local SEO at the office level, specialty SEO at the practice level, and answer-engine optimization for AI search. As add-ons come into the platform, they roll onto the same web system and the same measurement framework.
05
A connected patient journey from first inquiry through booked appointment, treatment, follow-up, and cross-sell. Websites wired into the CRM so every form, call, and chat is captured, attributed, and routed — with lifecycle automation that reactivates lapsed patients and moves booked patients into the next service line.
Platform coverage
PE-Backed Physician Platforms
Surgical Rollups
Physician Practice Management (PPM)
Multi-Site Care Networks
Plastic & Reconstructive Platforms
Specialty Medicine Platforms
Add-On Integration
Multi-State Networks
Board-Level Reporting
Blended Platform ROAS
Physician-Level Attribution
Compliance-Driven Marketing
Work that resonates
Creative · PE-backed rollup
A 30-location surgical network.
Multi-market platform acquisition program that delivered record revenue across the rollup.
Integration · Add-on onboarding
New practices onto the platform.
Media, measurement, and brand system extended to add-ons quickly enough that the ROAS math holds through integration.
Measurement · Board reporting
The platform read boards trust.
Blended platform ROAS, spend efficiency, and revenue contribution — packaged the way operating partners already see the business.
Measurement · Local view
The local read physicians act on.
Physician-level and location-level performance, channel by channel — the same data as the board view, packaged for the practice.
Brand · Platform architecture
One brand system across the platform.
Brand architecture that lets each practice keep local equity while the platform gains efficiencies of scale in creative and media.
Web · Multi-location rollout
Local relevance at platform scale.
Platform sites and office locators that serve dozens of markets from one connected system, add-on ready.
Results
ARSA Health Alliance · Plastic and reconstructive platform
The largest PE-backed network of its kind, scaled from launch.
100+ providers, 35+ locations, record revenue across the platform. Physician-level visibility for practice leaders and blended ROAS for operating partners — same program, two reads.
See the case study
How we engage
01
Understand.
Portfolio audit across the platform. Media, websites, CRM, and reporting reviewed practice by practice. Where patients are leaking, where the platform is under-invested, where the ROAS story doesn't tie back to the P&L.
02
Plan.
Long-range plan that leads the annual budget cycle. Platform-level channel mix, practice-level allocations, add-on onboarding sequence, and a measurement framework operating partners can sign off on.
03
Activate.
Creative, content, websites, CRM connections, and reporting stood up across the platform — before media turns on. Add-ons onboarded onto the same system as they come into the portfolio.
04
Optimize.
Campaigns managed on a schedule. Blended ROAS reported at the platform level, physician- and location-level detail underneath. Strategic planning kept a quarter ahead of the business at all times.
What clients say
“The team demonstrates exceptional knowledge and professionalism.”
Project Manager & Communications Director — Miami Climate 365
PE-backed platform agency FAQs
+
Private equity-backed physician networks, surgical rollups, and multi-site care platforms across plastic and reconstructive surgery, physician practice management, and specialty medicine. Portfolios range from early-stage add-on strategies to established platforms operating dozens of locations across multiple states.
+
Two reads on the same program. Boards and management see the platform read: blended ROAS, patient volume, revenue contribution, spend efficiency, and platform-wide trends. Practice leaders see the local read: physician-level and location-level performance, channel by channel. One system, packaged differently for each audience.
+
Yes. ARSNL Health scaled the largest PE-backed network of its kind in the plastic and reconstructive surgery space — 100+ providers, 35+ locations — building patient acquisition, media, content, and measurement from scratch, practice by practice, rolled up to the network.
+
ROAS is the calling card. It's what keeps the marketing program at the table with the board and management. Blended platform ROAS is the north-star number, with practice-level and channel-level ROAS underneath so operators can see what's driving the result and where to reallocate.
+
Two audiences, two decision cycles. Physicians drive the brand at the grassroots level and need local relevance. Boards and management need efficiencies of scale, standardized measurement, and a program that works the same way in every market. Both need extensive detail on what's working, packaged very differently.
+
Yes. Every program is compliance-first — tracking, audiences, creative, websites, and CRM — so the platform can scale paid media without exposure. PHI stays out of the media stack.
+
ARSNL Media maintains a five-star rating on Clutch. ARSNL Health runs patient acquisition for ARSA Health Alliance, a category-defining PE-backed plastic and reconstructive surgical platform, alongside PRMA, Premier Surgical Network, My Houston Surgeons, and other multi-location physician groups.
+
Ahead of them. Strategic planning runs on a cadence that leads the budget cycle by a quarter or more so channel mix, spend allocation, and creative are set before the annual number is locked. Innovation and proactivity are what keep the marketing program compounding across a hold period.
+
Paid search, paid social, programmatic display, CTV, digital audio, OOH and billboards, healthcare media networks, organic search, and answer-engine optimization for AI search. Digital and traditional planned and measured as one platform program.
+
Yes. As new practices come into the platform, we bring them onto the same measurement framework, media architecture, and brand system — quickly enough that the ROAS math holds through integration.
+
A discovery call covers the platform's footprint, specialties, add-on pipeline, and growth targets. ARSNL Health returns a scoped plan and pricing within one week.
Talk to us
For physician groups, surgical networks, and PE-backed healthcare businesses.
