a practice of
ARSNL
a practice of
ARSNL
Healthcare Performance Media
Integrated performance media for multi-location physician groups, surgical networks, and the PE platforms building them.
Quick Facts
01 / What we do
Performance media for surgical practices, physician groups, and healthcare networks. Paid search, paid social, programmatic, and connected TV measured against bookings and revenue.
02 / Services
Paid search, paid social, programmatic display and video, CTV, retargeting, measurement, attribution, and creative testing.
03 / Specialties
Plastic and cosmetic surgery, reconstructive, gender-affirming, pain management, physician-group acquisition.
04 / Clients
ARSA Health Alliance, PRMA, TPSC, RPSC, Institute for Advanced Reconstruction, PSN/HUES, Pure Plastic Surgery, My Houston Surgeons.
05 / Results
6X average return on ad spend across practices. Cost-per-consult held inside the practice's contribution margin across 30+ locations.
06 / Coverage
Miami, Florida and nationally. Multi-market US healthcare footprint with practices in NY, NJ, FL, TX, and the Mountain West.
How we work
We start by understanding the organization or practice, the physicians providing care, what the marketing already does well, and how paid media can become the difference maker in the marketing mix and the business results.
Our clients range from individual locations just starting out to PE-backed networks operating at scale. No two engagements start the same. What's consistent is our discipline — strategic media leadership, expert search work, and the ability to combine digital and traditional media into one program that drives practice growth.
What we run
Each channel has a specific job in the funnel. We plan and measure the channels as one program, with one set of KPIs and one reporting cadence.
Talk to our healthcare team
01
High-intent patient demand at the moment of decision. Procedure terms, condition terms, provider search — geo-targeted to each practice's draw area.
02
Meta primarily. Awareness, consideration, and retargeting built into one system. Creative reviewed against HIPAA marketing rules before launch.
03
In-market and condition-based audience targeting across the open web. Reaching patients in the research phase before they hit search.
04
Brand at scale. The spend that fills next quarter's schedule while paid search fills this one.
05
Billboards, digital OOH, transit. Physical presence in the markets where the network operates, planned and measured alongside the digital program.
06
Streaming audio, terrestrial radio, and podcast placements where the market and procedure mix support it.
07
Condition-specific and specialty publisher networks that reach patients actively researching care. For larger practices and emerging networks, performance and brand run together.
How we engage
01
Understand.
The practice, the providers, the market, the procedure mix, and what the marketing already does well. Where paid media can be the difference maker — and where it can't.
02
Plan.
The channel mix, budget, and KPIs calibrated to the business outcome — new patients, better utilization, higher ROAS. Digital and traditional planned as one program.
03
Activate.
Search, social, programmatic, CTV, audio, OOH, and healthcare media networks stood up together. Creative reviewed against HIPAA marketing rules before anything runs.
04
Optimize.
Weekly reads on what's working. Monthly reads against the business number. Constant reallocation across channels and creative to compound results over time.
Results
Healthcare · Surgical network
Patient acquisition rebuilt from scratch across 100+ physicians and 35+ locations.
Read case study
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Reconstructive surgery ·
Multiple markets
Specialty reconstructive practices within the ARSA network.
Read case study
Where we've done this
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DIEP flap reconstruction · San Antonio
A nationally drawing reconstructive surgery practice. Long-consideration, run accordingly.
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Cosmetic surgery · NY / NJ / PA
28-location cosmetic surgery network. Full-funnel acquisition, market by market.
Cosmetic surgery + med spa
· Dallas
Two offices, surgical and med spa under a single patient acquisition program.
Plastic surgery · Miami
A practice launch. Site, paid media, and
patient acquisition from day one.
Plasma donor acquisition · Regional
Donor acquisition for a plasma collection network.
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Med spa · Miami
Local patient acquisition across aesthetic procedures.
Compliance
Healthcare advertising on major platforms — Google, Meta, programmatic networks — carries specific restrictions and risks that vary by procedure type and patient population. We understand how those platforms handle health-related targeting, where the compliance exposure is, and how to build campaigns that perform within those boundaries. We work with vetted third-party partners, maintain documented tracking protocols, and apply internal controls to every healthcare engagement. PHI stays out of the media stack.
What clients say
“A consistent, top-notch agency —everything I hoped they would’ve been.”
Katelyn Stark, Ph.D. — Chief Marketing Officer
FAQ
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We tie media back to billings — what the practice collected from patients the program produced. That means a working CRM integration, reconciliation against platform data, and a dedicated analyst who lives in the numbers. Leads and booked appointments are intermediate signals. Billings is the number we're accountable to.
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We map the landscape first — practices, markets, procedure mix, what's running, what's performing. In a fast-moving rollup that map usually doesn't exist yet. Building it is often the first real work of the engagement.
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We lead media strategy and coordinate across partners. We've hosted network-wide planning sessions with multiple agencies in the room. The program needs to work across the whole vendor landscape, not just within our scope.
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ARSNL Media maintains a five-star rating on Clutch. ARSNL Media plans and buys HIPAA-compliant paid media for ARSA Health Alliance, My Houston Surgeons, the Institute for Advanced Reconstruction, PRMA, and other physician groups — with a 6× blended ROAS held against billings across a 35-location surgical network.
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Yes. The discipline is the same — compliant creative, CRM-tied measurement, a written media plan — scaled to the practice's size and market.
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Agency fees for healthcare performance media typically run $10,000 to $25,000 per month, depending on footprint, channel mix, and measurement infrastructure.
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$5,000 to $15,000 per month for paid media campaign management, calibrated to each scope of work. Media investment is separate. Creative, landing pages, and CRM integration may be scoped separately.
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The fastest path is the audit. Send us a short note with the practice or network name, your footprint, and what you're trying to move — new patients, booked procedures, network-level revenue — and we'll return an audit and a recommendation. Most engagements kick off within 10 business days of contract.
Talk to our healthcare team
Talk to us
For physician groups, surgical networks, and PE-backed healthcare businesses.
