a practice of
ARSNL
a practice of
ARSNL
Medical Social Media
Trust-building, compliant social media marketing for healthcare.
Quick Facts
01 / What we do
Social-first content programs for surgical practices, physician groups, and multi-location healthcare networks. Reels, short-form video, and the day-to-day posts that keep the brand active.
02 / Services
Social strategy, content production (Reels, short-form video, photo, posts), paid social creative, community management, HIPAA-compliant patient stories, and platform-policy review.
03 / Specialties
Plastic and cosmetic surgery, reconstructive, gender-affirming, pain management, physician-group brand programs.
04 / Clients
Med Aesthetics Miami, ARSA Health Alliance, PRMA, Pure Plastic Surgery.
05 / Results
Active, compliant social presence across Meta, TikTok, and YouTube — reviewed against platform policy and HIPAA marketing before publish.
06 / Coverage
Miami, Florida and nationally. Multi-market social programs across the US.
The role of social
Social media has become part of the consultation before the consultation happens. Patients research providers the way they research everything else now. They look at the practice's Instagram. They scroll TikTok for procedure content. They watch YouTube to see what recovery looks like. By the time someone fills out a consult form, they have usually already decided whether they trust the doctor. For plastic surgery, dermatology, aesthetics, dental, vision, fertility, weight loss, orthopedics, and a growing share of self-pay procedures, social is now the top of the funnel. In some specialties it is ahead of search for younger patients. For everyone else it is the validation step. The patient finds the practice through a referral or a search, then checks the Instagram before they book. An empty or unprofessional account costs the consult.
Healthcare social media marketing runs under platform rules that treat medical content as a restricted category. Meta and TikTok police what gets posted, what gets boosted, and how before-and-afters can be shown. Reach, engagement, and ad performance are weighted toward short-form video on every major platform. Practices that cannot produce on a cadence end up posting infrequently. The algorithms punish that, and the channel feels dead. AI search and platform search are also starting to pull from video and social, so a thin presence here is starting to cost the practice in answer surfaces that did not exist a few years ago. Social media for doctors is a different job than social for any other category.
This is the part of the marketing program we solve for.
Social Media
Social media management for healthcare starts with a plan and a calendar. The plan sets the angle, the channels, the cadence, and the goal — visibility in the right zip codes, engagement around the procedures that drive consults, or growth on a channel the practice is under-invested in. The calendar puts shoots, posts, paid placements, and reactive moments on a timeline the practice can sustain.
Channels we work across:
Meta — Instagram and Facebook. The center of gravity for most healthcare specialties. Organic Reels and feed. Paid layered on the assets that perform.
TikTok — Where younger and self-pay patient segments are forming preference. Different register, planned around what works on the platform.
YouTube — Long-form physician content, procedure deep-dives, patient stories. Search-driven and evergreen.
LinkedIn — Physician thought leadership and referral-network building, when the practice has reason to be there.
Review and reputation surfaces — Google, Yelp, Healthgrades, RealSelf, Zocdoc. The accounts patients see next to the social ones in the same research session.
Channel mix gets reviewed every quarter. Specialties shift, platforms shift, and the practice's own data shows where to lean in.
Content & video
Video moves social now. Reels, TikToks, Shorts, longer YouTube cuts — this is where discovery happens and where prospective patients spend time before they book. The video has to get made.
We operate as a medical video production company inside the same team that runs strategy and posting. On-site shoots at the practice, off-site editing, and a finished content pack out the other side. Each shoot day is planned around the clinic schedule and produces a finished pack — short cuts for Reels and TikTok, a longer cut for YouTube, stills and quotes used across the rest of the calendar.
What we shoot
Six formats that fill the calendar — physician-led, patient-led, and practice-led — produced on-site and edited in-house.
Talk to our content team
01
Procedures and conditions in the doctor's own words. Patients trust this format. It is the doctor talking to them.
02
Outcomes paired with the physician explaining who the work is for and what to expect. Reviewed for compliance before publish.
03
Consented, released, and edited in-house. The patient voice carries the procedure better than the practice can.
04
The rooms, the staff, the technology. What the practice looks and feels like, before the consult.
05
Long-form for YouTube and procedure pages on the practice website. The same video does work for search and for the consultation itself.
Compliance
Medical content is a restricted category on Meta, TikTok, and YouTube, with platform-specific rules around targeting, before-and-afters, and procedure terminology. Content and paid creative get reviewed against platform policy before publish, patient material is handled under HIPAA marketing with documented consent, and endorsements follow FTC guides. The goal is simple — the page stays up, the ad account stays open, the program keeps running.
Measurement
Channel metrics matter. Reach, engagement, follower growth, completed views on video. We report them and we use them to tune the calendar. They are not the whole story.
The number the practice cares about is what the social program moved in the business. Consults, booked procedures, revenue. Where the CRM and the billing system let us, we tie social back to that — what the patient saw, what they clicked, and what they ended up doing. Where the data does not connect cleanly, we say so, and we report on the indicators we can stand behind.
Where we work
01
Florida.
Home base. On-site shoots and post in Miami and across the state for practices and networks.
02
Texas.
Recurring on-site production for surgical and aesthetic practices across the Texas markets.
03
NY/NJ.
Shoot days planned around the clinic schedule for multi-location and single-office practices in the metro region.
04
All US.
National coverage through our in-house crew and a network of local content partners. Same direction and editing whether we are flying out or working with a local team.
Outcomes
On-site production across Florida, Texas, New York, and New Jersey, with the same direction and editing whether we are flying out or working with a local partner on the ground.
On-set in a treatment room
Florida · Multi-physician practice
Edit and content pack
From shoot day to calendar
The practice itself
Architectural and team content
What clients say
“The team demonstrates exceptional knowledge and professionalism.”
Project Manager & Communications Director — Miami Climate 365
FAQ
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A healthcare social media agency runs strategy, content, and posting across the platforms patients use to research providers — Meta, TikTok, YouTube, and reputation surfaces. We handle the planning, the on-site video shoots, the editing, the posting, the paid amplification, and the reporting. The output is a quarterly plan, a monthly calendar, and the content that fills it.
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Medical content is a restricted category on Meta and TikTok. Ad targeting is limited, before-and-afters have to be shown carefully, certain procedure terms trigger automated suspensions, and HIPAA marketing rules apply to anything involving patients. Practices that work with general social agencies often lose accounts before they grow them.
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We handle the video. On-site shoots at the practice, off-site editing, and a content pack that runs across the calendar. We have an in-house crew and a network of local content partners. Recent shoots in Texas, New Jersey, Florida, and New York.
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Depends on the practice and the calendar. A common cadence is one shoot day per month per practice or location, which produces enough material for several weeks of short-form content plus longer cuts for YouTube and the website.
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Meta (Instagram and Facebook), TikTok, YouTube, and LinkedIn where the practice has reason to be there. Reputation surfaces — Google, Yelp, Healthgrades, RealSelf, Zocdoc — are part of the program because patients see them in the same research session.
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Channel metrics for tuning the calendar — reach, engagement, follower growth, completed views. Business metrics for evaluating the program — consults, booked procedures, revenue, where the CRM and the billing system let us tie social back to outcomes.
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No. We run social for single-office practices and for multi-location groups. The work scales differently — a single practice has one calendar, a network has a calendar per market — but the program runs the same way.
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$5,000 to $15,000 per month for social media program management, calibrated to the practice — number of locations, posting cadence, shoot frequency, and platform mix. Paid social spend, influencer fees, and standalone production budgets are scoped separately. Engagements start with a fact-finding call and a scoped proposal.
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ARSNL Health is based in Miami Lakes, Florida. Strategy and editorial work happens with our team. Production happens on the ground anywhere the practice is. Recent on-site shoots in Texas, New Jersey, Florida, and New York.
Talk to our healthcare team
Talk to us
For physician groups, surgical networks, and PE-backed healthcare businesses.
