a practice of
ARSNL
a practice of
ARSNL
Surgical Marketing
High return patient acquisition marketing for surgeons. Plastic, ortho, ophthalmology, pain and more.
100+ surgeons
across specialties
·
35+ locations
multi-state
·
6× ROAS
against billings
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Quick Facts
01 / What we do
Patient acquisition and retention for surgical practices, centers, and networks.
02 / Services
Integrated and performance media, SEO/GEO/AEO, website design and management, content, CRM.
03 / Specialties
Cosmetic, reconstructive, gender-affirming, pain management.
04 / Clients
ARSA Health Alliance, PRMA, TPSC, RPSC, Institute for Advanced Reconstruction, PSN/HUES, Pure Plastic Surgery.
05 / Results
6× blended ROAS held across a 35-location surgical network. Tied to billings.
06 / Coverage
National. Multi-market surgical footprint across the US.
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A category we understand
ARSNL Media partners with surgical practices, centers, and networks to grow patient volume in a category where stakes are high and competition is local. Surgical practices contend with platform restrictions on health advertising, longer consideration cycles, insurance dynamics for reconstructive procedures, and reputation pressure in cash-pay cosmetic markets — all while running a clinical operation with capacity and schedule constraints. Our work runs across paid search, paid social, programmatic, CTV, and out-of-home, integrated with site experience and CRM, and measured against what the practice actually billed.
Our deepest experience is in plastic and reconstructive surgery, where we manage patient acquisition across some of the largest surgical networks in the country. Engagements range from independent practices and surgical centers to multi-location specialty groups and PE-backed networks. The measurement framework and operating discipline transfer across cosmetic, reconstructive, gender-affirming, and pain management — calibrated to how each patient population decides.
See our portfolio of surgical results
Surgical marketing capabilities
Media, search, websites, content, and CRM — one team, accountable to billings.
Talk to our surgical team
01
HIPAA-compliant paid media planning and buying across search, paid social, programmatic display, connected TV, digital audio, billboards, and direct response — bought and managed as one program, calibrated to the patient, the specialty, and the trade area each office serves.
02
Organic discovery aligned with the way patients search today. Local SEO at the office level, specialty SEO at the practice level, and answer-engine optimization for AI search. Procedure pages, condition pages, physician profiles, and the editorial work that earns position in Google and citations in ChatGPT and Perplexity.
03
Practice and group websites that route patients to the right physician and the right service line. Fast, accessible, HIPAA-compliant — with ongoing management that keeps content, physician profiles, and service pages current as the group grows.
04
Social-first content programs centered on the practice and its physicians. Reels, short-form video, photo, and the day-to-day posts that keep the brand active in every market the group serves — reviewed against platform policy and HIPAA before publish.
05
A connected patient journey from first inquiry through booked appointment, treatment, follow-up, and cross-sell — with the website wired into the CRM so every form, call, and chat is captured, attributed, and routed. Lifecycle automations that bring patients back for the next service line and reactivate the ones who lapsed.
Specialty coverage
Cosmetic Surgery
Reconstructive Surgery
Gender-Affirming Surgery
Pain Management
Multi-Location Surgical Groups
PE-Backed Surgical Networks
Surgical Centers
Insurance-Reimbursed Procedures
Cash-Pay Cosmetic Markets
Referring-Physician Programs
Compliance-Sensitive Advertising
Billings-Tied Measurement
Work that resonates
Creative · Cosmetic surgery
One brand, many markets.
Cosmetic surgery program tuned per market, held to one billing standard.
Creative · Reconstructive surgery
A nationally recognized reconstructive practice.
High-consideration, long research cycle, nationally drawing patient population.
Creative · Gender-affirming
Community trust, peer-driven.
Brand credibility as the primary media job for a gender-affirming surgical network.
Creative · Referral programs
The referring-physician channel, supported.
Active referring-physician programs alongside patient-facing media for pain management practices.
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Measurement · PE-backed network
One program, one operating partner.
Network-level visibility with practice-level execution across a PE-backed surgical platform.
Web · Practice launch
From day one.
Site build, paid media, and patient acquisition from launch for a new Miami surgical practice.
Results
ARSA Health Alliance · Plastic and reconstructive platform
A 35-location surgical network, held to billings.
6× blended ROAS tied to billings across the network. 100+ physicians, surgeon and procedure-level visibility for ownership and operating partners.
See the case study
How we engage
01
Audit.
A full read of the patient acquisition chain — ad platforms, tracking, websites, phone numbers, CRM, and the path from first impression to billing event, practice by practice.
02
Plan.
A program plan tied to the revenue picture: who is performing, who has capacity, where investment will move the number fastest.
03
Build.
Media, site, CRM, and reporting wired together — the program ready to run before the first dollar moves.
04
Run.
Senior leadership in the account every two weeks. The account director runs the day-to-day. A dedicated analyst lives in the numbers.
What clients say
“The team demonstrates exceptional knowledge and professionalism.”
Project Manager & Communications Director — Miami Climate 365
Surgical agency FAQs
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Cosmetic, reconstructive, gender-affirming, and pain management — from independent practices and surgical centers to multi-location specialty groups and PE-backed networks.
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Against billings — what the practice actually collected. That requires a working CRM integration and reconciliation against what the platforms report, practice by practice, rolled up to the network.
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Yes. Every program is built compliance-first — tracking, audiences, creative, websites, and CRM — so the group can scale paid media without exposure.
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Yes. We work with PE-backed networks and the operating partners managing them. The measurement framework and program architecture extend across the portfolio as new practices come into the platform.
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ARSNL Media maintains a five-star rating on Clutch. ARSNL Media runs patient acquisition for ARSA Health Alliance (100+ physicians, 35+ locations, PE-backed), PRMA, TPSC, RPSC, the Institute for Advanced Reconstruction, and Pure Plastic Surgery — across cosmetic, reconstructive, gender-affirming, and pain management practices.
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Yes. Network leadership sees consolidated performance. Operations sees who is booking which procedures, where, and from which channel.
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Yes. Practice and network sites, surgeon profiles, procedure pages, before-and-after galleries, and the CRM connections that turn a site visit into a booked consult.
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Paid search, paid social, programmatic display, CTV, digital audio, OOH and billboards, organic search, and answer-engine optimization for AI search. Mix is tuned to each market and specialty.
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Acquisition campaigns typically show measurable signal within 30 to 60 days, with full optimization cycles running quarterly.
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$5,000 to $15,000 per month for patient acquisition campaign management, calibrated to each scope of work. Other elements — website builds, content production, CRM implementation — may be scoped separately.
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A discovery call covers your group's footprint, specialties, and growth targets. ARSNL Media returns a scoped plan and pricing within one week.
Talk to us
For physician groups, surgical networks, and PE-backed healthcare businesses.
