a practice of
ARSNL
a practice of
ARSNL
Physician Marketing
Physician marketing services for multi-provider groups. Patient acquisition for primary care, specialty, and surgical disciplines.
130+ physicians
under marketing programs
·
30+ offices
across the US
·
Multi-office, multi-state
networks
Quick Facts
01 / What we do
Patient acquisition and retention for multi-location and multi-physician groups.
02 / Services
Integrated and performance media, SEO/GEO/AEO, website design and management, content, CRM.
03 / Specialties
Primary care, specialty medicine, surgical disciplines, referral-driven practices.
04 / Clients
ARSA Health Alliance, My Houston Surgeons, Institute for Advanced Reconstruction, Premier Surgical Network, The Center for Gender Affirmation, Seckin Pain Management.
05 / Results
6X return on ad spend average across practices. Record revenue for PE-backed surgical rollup spanning 30 locations.
06 / Coverage
Miami, Florida and nationally. Strong East Coast and NY/NJ footprint.
A category we understand
ARSNL Media partners with physician groups to grow patient volume in a category under real pressure. Physician groups face a barrage of operational and financial hurdles today, including declining reimbursements, escalating operating costs, and widespread staffing shortages. On the marketing side, groups contend with stringent HIPAA privacy laws, the growing dominance of corporate and hospital-owned networks, and managing public trust amid complex consumer expectations. Marketing has to answer for all of it — and prove it. Paid media is at our core: HIPAA-compliant integrated programs across search, social, billboards, and other channels that drive patient acquisition, with websites and inbound nurture optimized for conversion and CRM and reputation management tuned for retention and cross-sell.
Our clients range from multi-physician offices seeking to scale to industry-leading, private equity-backed rollups in high growth mode. Our specialized physician marketing agency practice is designed to deliver compliance-driven solutions and performance accountability that physician owner, network management and PE-led boards can trust.
Physician group marketing capabilities
Media, search, websites, content, and CRM — one team, accountable to patient volume and revenue.
Talk to our physician team
01
HIPAA-compliant paid media planning and buying across search, paid social, programmatic display, connected TV, digital audio, billboards, and direct response — bought and managed as one program, calibrated to the patient, the specialty, and the trade area each office serves.
02
Organic discovery aligned with the way patients search today. Local SEO at the office level, specialty SEO at the practice level, and answer-engine optimization for AI search. Procedure pages, condition pages, physician profiles, and the editorial work that earns position in Google and citations in ChatGPT and Perplexity.
03
Practice and group websites that route patients to the right physician and the right service line. Fast, accessible, HIPAA-compliant — with ongoing management that keeps content, physician profiles, and service pages current as the group grows.
04
Social-first content programs centered on the practice and its physicians. Reels, short-form video, photo, and the day-to-day posts that keep the brand active in every market the group serves — reviewed against platform policy and HIPAA before publish.
05
A connected patient journey from first inquiry through booked appointment, treatment, follow-up, and cross-sell — with the website wired into the CRM so every form, call, and chat is captured, attributed, and routed. Lifecycle automations that bring patients back for the next service line and reactivate the ones who lapsed.
Platform coverage
Primary Care Networks
Specialty Medicine Groups
Surgical Practices
Multi-Location Group Practices
PE-Backed Physician Rollups
Referral-Driven Practices
Pain Management
Reconstructive Surgery
Gender Affirmation Care
Multi-State Networks
Physician-Level Reporting
Compliance-Driven Marketing
Work that resonates
Creative · PE-backed rollup
A 30-location surgical network.
Multi-market platform acquisition program that delivered record revenue across the rollup.
Creative · Specialty medicine
Specialty practice growth.
Patient acquisition for pain management and gender affirmation programs in competitive metro markets.
Web · Patient routing
From inquiry to the right physician.
Practice and group websites that route patients to the right specialty and the right office.
Creative · Referral programs
Referral relationships, supported.
Physician-facing content and reporting that strengthens oncology, trauma, and primary care referral channels.
Measurement · CRM
One number leadership trusts.
Cost per booked patient and revenue contribution, rolled up to the group and broken down to the physician.
Web · Multi-location
Local relevance at platform scale.
Group sites and office locators that serve dozens of markets from one connected platform.
How we engage
01
Audit.
We review your current media, websites, CRM, and reporting to find where patients are leaking out of the funnel and where revenue is being left on the table.
02
Plan.
Channel mix, specialty mix, office-level budget, and measurement framework calibrated to the group's markets, physicians, and growth targets.
03
Build.
Creative, content, websites, CRM connections, and reporting stood up — before media turns on.
04
Run.
Programs in market, measured against patient volume and revenue, reported at the standard physician owners, network management, and PE boards expect.
What clients say
“The team demonstrates exceptional knowledge and professionalism.”
Project Manager & Communications Director — Miami Climate 365
Physician group agency FAQs
+
Multi-location and multi-physician groups across primary care, specialty medicine, and surgical disciplines. Clients range from independent groups of a few physicians to PE-backed networks spanning thirty-plus locations.
+
Against patient volume and revenue. Programs are scored on booked appointments, new patients added, procedures booked, and revenue captured, with physician-level and office-level attribution.
+
Yes. Every program is built compliance-first — tracking, audiences, creative, websites, and CRM — so the group can scale paid media without exposure.
+
Yes. We work with PE-backed groups and the operating partners managing them. The measurement framework and program architecture extend across the portfolio as new practices come into the platform.
+
ARSNL Media maintains a five-star rating on Clutch. ARSNL Media runs patient acquisition for ARSA Health Alliance, My Houston Surgeons, the Institute for Advanced Reconstruction, Premier Surgical Network, PRMA, and other multi-location and PE-backed physician groups — with HIPAA-compliant programs that clear platform review before going live.
+
Yes. Group leadership sees consolidated performance. Operations sees who is booking which patients, where, and from which channel.
+
Yes. Practice and group sites, physician profiles, service-line pages, and the CRM connections that turn a site visit into a booked appointment.
+
Paid search, paid social, programmatic display, CTV, digital audio, OOH and billboards, organic search, and answer-engine optimization for AI search. Mix is tuned to each market and specialty.
+
Acquisition campaigns typically show measurable signal within 30 to 60 days, with full optimization cycles running quarterly.
+
$5,000 to $15,000 per month for patient acquisition campaign management, calibrated to each scope of work. Other elements — website builds, content production, CRM implementation — may be scoped separately.
+
A discovery call covers your group's footprint, specialties, and growth targets. ARSNL Media returns a scoped plan and pricing within one week.
Talk to us
For physician groups, surgical networks, and PE-backed healthcare businesses.
