00:00 - 00:05: We try to build plans around what practices already do well and fill in the gaps.
00:05 - 00:08: Healthcare is a local and personal business.
00:08 - 00:15: People want to have a relationship with their providers, and providers are working harder than ever to have relationships with patients, even within the constraints of healthcare.
00:15 - 00:19: Some physicians are excellent at social media, some aren't.
00:19 - 00:24: Some practices have been established for a long time and have high search visibility, some are new and don't.
00:24 - 00:31: But when those practices are parts of larger organizations, we also understand what it takes to work with private equity.
00:31 - 00:36: We come from industries where private equity has been front and center for a long time.
00:36 - 00:48: We understand the focus on operations and on making financial sense, and the types of reporting and transparency that private equity-backed systems need in order to make effective decisions.
00:48 - 00:54: We often say, as our website does, that "We're an agency even a CFO could love,"
00:54 - 01:03: because we understand how to operate in those systems, and we understand that good decisions come from the type of transparency that we can deliver.
